I really like the summer styling on this, with the cord and beads giving it a holiday souvenir feel. I've seen a lot of bracelets similar to this in many Southeast Asian markets over the last few months!
I'm not sure I'd risk wearing something that cost me £18 down to the beach to get soaked in salt water and filled with sand, but it'd be a cute accessory for an evening spent in a pub garden or at a weekend picnic.
Plus obviously, it's got a great name!
It comes in three colours, and if your funds will stretch they'd look great stacked up: