Instead let's say that BSB has evolved, becoming a little wiser and more mature, but remaining sweet and playful and honest at heart.
I'm once again honoured to have been given my own column - Best of the Highstreet. Each month I'll be bringing readers my top picks from our favourite shops, and sharing my flair for seeking out some bargainlicious goodies.
My first installment has just gone live, so do click on the link above and pop over to see what's on offer.
I'll give you a hint... they makes jeans out of it.